Paid Social Media advertising is quickly becoming an integral component of a cohesive marketing plan for businesses both large and small.
By harnessing technology that allows companies to deliver messages to well-targeted audiences, social ads done right can help get your business in front of people who are more likely to be interested in your message and your products.
The value of social advertising lies in the large audience size your company has the potential to reach and finely tuned targeting capabilities social platforms offer.
Millions of people log onto Facebook, Twitter, and LinkedIN on a daily basis to share their interests and connect with friends, family, and their favorite brands. Social advertising gives your company a way to serve ads to the right segment of that active audience.
For example, say you’re a service company – say you’re a spa owner looking to use social to grow your business by targeting the right people. You could target people by interest, hobbies, age range, much more. A spa company might target women 35 years of age or older interested in health and wellness. So the cost to get a customer using this method can be quite low, especially considering their lifetime value to your business.
Integrating social ads into your marketing efforts is a great avenue to explore. But before you spend the time and money, first take look at whether your company is ready to incorporate social ads into your business.
Ads that are well-aligned with your social media strategy and larger business objectives, yield much better results than haphazard efforts.
Before you proceed, ask yourself these questions:
- Does my company have a well-defined social media strategy with clear objectives?
- Do I have a clear idea of how social ads will support these objectives?
- Is our team ready for an influx of activity on our social ads?
If the answer is no, it might be best to take a step back and build the foundational pieces of your business and social media program which will help shape and guide your social ad activity much more activity.
Another important piece to think about is budget. It’s important to allocate enough financial resources to clearly see the impact of your social ads. You might want to consider $500 as a good place to start.
This is not to say that your company must be an industry heavy weight with flawless processes and protocols to benefit from social ads. They can be useful to promote small and one-off events, or to see what message best resonates with your audience.
Ultimately you want to establish the goals your social ads are intended to achieve and the objectives you want them to support and anticipate you’ll fine tune success along the way.
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At Avid Growth Solutions, our business is growing businesses. We generate leads for businesses by crafting the perfect message and placing it in front of the perfect audience, at the right time, using the power of social media advertising to get you sales and grow your business.
